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PUMA and Santa Cruz Celebrate 50 Years of Suede

Date: July 13 2018

By: Rob Marfell

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PUMA and Santa Cruz are following their 2008 First Round Hi collaboration with another screaming sneaker. This time, they're linking up to celebrate 50 years of the Suede — a sneaker that stepped off the basketball court to permeate a breadth of subcultures. Some adopted the shoe for its style, but others eyed-up the Suede’s durable uppers, facilitating its transition from hardwood to plywood.

Honouring that pedigree, Santa Cruz’s colab pairs the Suede with one of skating’s best-known symbols: Jim Phillips Sr’s 1985 ‘Screaming Hand’ design. The logo is embroidered in the heel, while the scream itself is represented in red lines billowing across the midfoot.

The Santa Cruz x PUMA Suede ‘Screaming Hand’ will be available in PUMA accounts any minute; check your local for availability.

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