Someone in Puma's PR department deserves a promotion for this, because getting nascent nouveau rapper Lil Yachty to model your product is one mad astute business decision. This is the teen/millennial version of Bernie Sanders aligning himself with Killer Mike – it's guaranteed to get the younger demographic on board. Pink Dolphin are the collaborative partners in this capsule collection but, given Yachty's association with Kylie Jenner, we're hedging bets that Puma's newest ambassador also had something to do with the link-up.
The Pink Dolphin x Puma capsule collection comprises a bunch of garments, with the most interesting to us being the two Suede Classics in the gallery above. One rendition comes in a dark blue, while the other is covered in Pink Dolphin's favourite shade. Both shoes also have a pretty cool gradient across the midsole, which transitions from pastel blue to a translucent-looking gum.
A limited number of the Pink Dolphin x Puma Suede Classics were released by Pink Dolphin on May 21, but a wider release from Puma online and select Puma stockist will come on May 27.
Check the epic Yachty-featuring video below.