The three-piece footwear collection, and its corresponding range of apparel, take cues from Africa's rich culture while simultaneously paying homage to its storied history of long-distance running. The resulting release sees the kicks in the vibrant hues of eastern Africa, while those same hues and a variety of patterns grace singlets, t-shirts, shorts and leggings.
'Africa is a beautiful continent and the origin of civilization,' says Pharrell. 'Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport? Why can’t the shoe that people wear on the street have a performance function? This is what we sought to achieve with this collection.'
The full collection will officially hit adidas.com and select Three Stripes retailers on September 25.