UPDATE: Official launch images and a rock solid release date! Commencing November 14, you will be able to attain your pair of the 740 'Purple Reign' exclusively from Packer Shoes.
We knew Packer Shoes and New Balance had something brewing, and now we get a sneaky first peek at their latest colab, thanks to Fabolous doing a bit of sneaker shopping in Teaneck. While Loso was pulling some of his favourite Swoosh and Fila pairs from the shelves, Mike Packer swung in and served him with the new colab. It's the first time anyone outside the shop has seen it in all its glory, and if you're feeling a Lakers vibe, you're onto something. Mike Packer called it his 'spin on the Laker vibe', and although it's a basketball silhouette, the suede and mesh is the kind we're more accustomed to seeing on New Balance runners, so it'll be a soft and cosy pair to wear. The regal purp and yellow makes them look like the perfect feet warmers for that old scoundrel King Henry VIII too (did you know the fat boy owned the first pair of soccer boots?). There's no firm word on a release date yet, but when we know, we'll make sure you do too.
- Originally published November 6, 2014.