Overkill X Fruition X Adidas Consortium Exchange
You’ve probably noticed that over the last couple of years the sneaker scene has been catering more and more towards a growing contingent of ‘sneakerheads’ – for want of a better term. And it’s about time! In a scene that’s traditionally been a bit of a boys' club brands have been redirecting their energy to connect with the demand – and that’s exactly what and Fruition have done in their latest adidas Exchange.
The women’s colab features a slip-on remake of the popular Doom and an Lacing. They haven’t gone over the top with sparkles and overly feminine design elements, what they’ve created are two refined styles with a sophisticated execution.
The Overkill x Fruition x adidas Consortium Exchange will be available form the on September 23, and then globally from September 30.
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