Paying homage to Skepta's Nigerian heritage, the grime artist’s fourth Nike link-up sports a blacked-out upper and chrome Swoosh, all perched on red Shox pillars.
‘I take pride in the fact that I know my surname, and I know where I’m from and both my parents are Nigerian,’ he says. ‘It was about bringing Nike to Nigeria and letting the kids know the energy.’
An important silhouette during Skepta's upbringing, the SHOX brings back fond childhood memories.
'When I used to go to Manchester, all the kids were rocking SHOX. It was a real street shoe there. I liked their swag — the windbreakers and the SHOX. I thought ‘Yeah, let’s definitely do that,’ because I always remember those trips up north.'
These will drop on September 12 at select retailers like Supply Store, but raffles have started opening up already. If you’re keen, start joining now.