It seems hard to believe that the official announcement of Undefeated’s Nike Air Max 97 hadn’t happened until now. It’s hard to say whether or not the colab was supposed to have been kept under wraps, but if that was the case, then it might just be one of this year’s worst kept secrets. That said, the official word from the Swoosh has clarified a few of the less certain details, such as the release info of the white colourway.
It turns out the white will be sold exclusively by Undefeated – not a friends and family release, as previously suggested – while the black will have a full global release. And, while this seemed obvious, we can now confirm that the design references Italian high fashion and its ever-evolving relationship with streetwear.
The Undefeated x Nike Air Max 97 will be available from UNDFTD on September 16 in both colourways, then the black will release globally on September 21.