Say the words ‘What The’ to a sneakerhead, and they’ll give you a knowing look. Show a Nike ‘What The’ to the uninitiated, and they’ll look at you in horror. The 'What The' is about as divisive as a shoe can be.
The latest, the ‘What the 90s’ pack, features an Air More Uptempo, Air Force 1, Huarache Extreme WT and Presto Extreme; each sports the signature mishmash of colours and patterns. The technicolour shoes scream 90s, and the theme is helped along with a solid dose of Nickelodeon-esque scribbles.
These might being making big kids particularly nostalgic, but they'll only be available for the little'uns, dropping in GS and PS sizes soon.