Back in the day you’d get shoes to work out, but a new NikePlus initiative is making you work out to get shoes.
As part of a new rewards system, the app will provide incentives for people to reach fitness goals. The more miles you log on Nike+ Run Club or the more tin you throw around on Nike Training Club, the more rewards you'll reap.
Bonuses like Apple music subscriptions, Headspace meditation content and ClassPass credits are up for grabs, as is access to Nike’s Exclusive Shop. Members’ dues will pay dividends throughout February with opportunities to buy the Kyrie 4 iD, exclusive KD 10s and the ‘White Fusion’ Epic React.