Less than a year after the launch of his sixth signature skate silhouette, P Rod is back with another fresh SB creation. The Paul Rodriguez 7 is reportedly 'built for dominance', coming stacked with Nike tech including a three-quarter Lunarlon midsole, seamless inner booty and heel-lock collar for a supreme fit. Featuring that classic black red white colourway we are def seeing a Jordan-esque injection, and P Rod flaunts his wild side with a subtle animal print pattern through out the suede panelling. Catch these sweet flips from SB accounts in early July. News via nikeinc.com.