Selling sneaks with language is a sexy business, it's all about colours and comfort and lathering on the luxury lifestyle. So when Nike promotes this new SB Lunar One Shot as 'the most data informed' skate shoe out there, we're not immediately enraptured. Nike always leads with their technology though, the cool looks often come as an afterthought, and this Lunar One Shot goes hard on the skating tech – it's lightweight, has padded heels, flexible herringbone outsoles and mesh heel pockets. Basically, this thing is hella light but hella cushioned too. Nike's new skate sneak for the future arrives on Nike.com on December 26.