After a five-year hiatus that was partially induced by skate-community backlash, Mark Parker and Nike were finally ready to step back into the ring and take on the loyal skateboarding community that had rejected them so harshly.
Returning with the legendary Sandy Bodecker (R.I.P) at the helm, Nike re-evaluated their approach by listening to what the community was really saying, exploring what Nike SB could bring. With this in mind, Nike's skateboarding resurgence resulted in history-making changes to both skateboarding and sneaker culture. We, the sneaker lovers, still bear the fruits of that success.
Having already touched on the failed pre-SB box era, which left the big dogs in Oregon cutting their losses, we move onto the Orange Box Era and a few of the game-changing iconic collectibles that were available within.