With muted colours emphasising the 97’s waves, comparisons with Air Max Day 2018’s runaway hit aren’t unwarranted. However, the heavy dose of Nike branding draws more from recent logo-mania.
March releases have been met with unbounded hype in recent years, but jury’s out on whether this drop will have the same impact. With a market saturated with (and quickly tiring of) hyperbranding, fans’ interest may have waned come drop day — only time will tell.
We’re definitely interested to see how this one plays out and will keep an eye on the March 23 release.