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sneakers

Nike LeBron 12: Officially Unveiled

Date: September 17 2014

By: Sneaker Freaker

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nike-lebron-12-official-unveil-graphics-4Basketball fans rejoice, a new age of technologically advanced footwear is upon us. We have patiently been waiting, sifting through webpage after webpage, forum after forum, nit picking through every leaked look and thousands of LeBron 12 rumours over recent months in anticipation of its arrival. Finally, it has arrived - the Nike LeBron 12, engineered for explosiveness.

First off, we see the replacement of Hyperfuse panelling for an all new Megafuse construction, boasting thinner layers than its predecessors and a higher level of lightweight, breathable support. Flywire rigging and Hyperposite-infused wings pair together to create the shield and armour for specific high-risk damage areas, all while providing ample amounts of lockdown support and adaptive fit. Heading downlow, the LBJ12 features a full-length Phylon midsole for the highest quality in cushioning and stability, but the real technological tale rest in the outsole itself. Unlike anything we have ever seen from Nike, the new Hexagonal Zoom Air design is a spectacle in its own right. Consisting of five visible hexagonal-shaped Zoom Air bags and infused with a Nike Zoom unit in the heel, the future-forward design offers multi-directional, maximum level of cushioning, flexibility, traction and accelerated explosiveness that Nike has to offer. The future is here, and it looks promising.

From Nike, Inc.

The initial seven LEBRON 12 colorways are inspired by James’s game, physical attributes and the analysis that went into the development of his latest signature shoe:


LEBRON 12 NSRL – James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear. Launch: Oct. 1 in China; Oct. 11 globally.


LEBRON 12 Heart of a Lion – James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career. Launch: Oct. 30.


LEBRON 12 Dunk Force – Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade. Launch: Nov. 11.


LEBRON 12 Instinct – James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates. Launch: Nov. 22.


LEBRON 12 Six Meridians – A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands. Launch: Nov. 29.


LEBRON 12 Trillion Dollar Man – Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology. Launch: Dec. 1.




Look for the first Nike LeBron 12 dropping October 1, first in China, then followed by a full-fledged global release commencing October 11. To read more about the official unveiling of the LBJ12 you can hit up Nike.com right now for more details, and look for the LBJ12 hitting NIKEid very soon.

 

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