Search
Nike Hyperadapt 1
sneakers

Nike HyperAdapts Are Dropping in Larger Numbers, Will Be Cheaper

Date: October 01 2018

By: Marfell

ADVERTISEMENT

Nike are still determined to make their self-lacing HyperAdapt more accessible. During their last earnings call, Mark Parker's sentiments aligned with Tinker Hatfield's — HyperAdapts cost too much. We got vague promises of a price drop and larger distribution, but now Nike have narrowed the timeline.

In an investor call, Mark Parker said that the futuristic footwear would be available ‘at more accessible price points and in greater quantities’ from next year. Interestingly, it doesn’t sound like these will be the HyperAdapts that we know. This will be a new version, which athletes wear-tested through the US summer. 

Just how many shoes will release and for how cheap isn’t known. However, with the boon from their Kaepernick campaign and a 5 per cent growth in their footwear sector, Nike have resources to change the numbers significantly. 

Via

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.

Thankyou!

Your submission will be reviewed and you will receive an e-mail soon regarding approval.