Nike are taking a ‘go big or go home’ approach to this Air Max pack. Each runner comes plastered with billboard-style branding sprawled over the midfoot, stealing prime real estate from the usual Swoosh.
The Air Max 90 sports a pared-back build that smooths out the OG bulk with lightweight mesh and Hyperfuse. Black uppers sit atop white midsoles - a clean canvas that allows fat lateral-side logos in crimson or blue to really pop.
Fittingly, the Air Max Plus is way more intense. Searing orange consumes the build and a huge Tuned Air logo above the instep is enough to stop passersby in their tracks.
Air-heads, let everyone know how you feel about Nike - to rep the Big Logo, head over to Foot Locker and go large.