With the World Cup just around the corner, the battle for camera time and media real estate is on like Donkey Kong. Nike ain't playing games, they've gone all out and we're sure that you'll agree that these Flyknit Magista boots will be pretty damn hard to miss. Taking the form fitting stakes higher than ever before (Kobe Elite aside), this makes for a seriously avant-garde statement. These things don't have a built in sock, they are a sock! Stay tuned for potential release info and expect to catch a lot of these on your telly screen in the coming months.
Words below from Nike Inc.
“Our aim at Nike has always been to meet the athlete’s particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it," comments Mark Parker, NIKE, Inc. CEO and President.
Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking playmakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium.
“With Magista, we’ve designed a shoe that feels like an extension of the player’s body. This isn’t a boot that just goes on your foot, it’s a boot that works with your foot,” said Phil McCartney, VP of Sport Performance Footwear. “By eliminating distractions, players are free to unlock their potential and creativity.”
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