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Nike Doubles Up the Swooshes on the Air Max Plus 'Overbranding'

Date: November 14 2018

By: Boon Mark Souphanh

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Nike’s most iconic silhouettes continue to get ‘Overbranding’ treatment, with the Air Max Plus the latest to join the big branding bandwagon.

The ‘Hyper Blue’ Air Max Plus has caused quite the stir over the past few weeks, and now this hyper-branded black colourway looks to join in on the furore. The trademark side Swooshes on lateral and medial sides are accompanied by an additional oversized Swoosh, adding a strong logo punch to this simple black and white colourway.

Look out for the Nike Air Max Plus ‘Overbranding’ on Nike.com in the coming weeks.

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