Red velvet is all the rage in the sweet snack culinary world. Cookies, cupcakes, doughnuts – it's on everything, but let's be real, it doesn't even taste that good. The new Air Max 90 may be looking to parlay that popularity into sneaker success, and it's up to you whether you think it has attained that status. A white midsole with Infrared touches lurks down low, while the upper is covered in sheeny, shiny red velvet, with Infrared and black touches here and there. You dig? It's now up for the eating at select Swoosh retailers. Pics via luisaviaroma.