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New Era New Balance 997H Custom Pack Group Shot
New Era New Balance 997H Custom Pack Lateral
New Era New Balance 997H Custom Pack Medial
sneakers

New Era x New Balance is the Ultimate 997 Pairing

Date: July 26 2019

By: Minh Vuong

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It wasn’t too long ago, in the early 2000s, that the peak of 'sneakerhead' culture involved matching your hat to your sneakers. Now, two brands that enjoyed a particular height in popularity during that period, New Era and New Balance, have united once again to reference that time with a collaborative 997H.

The collaboration comes as a package with a matching 59FIFTY hat and sneakers. Both utilise a greyed-out twill upper accented by reflective panelling. As per the special double-decker co-branded box calls out, wearers can ‘Choose Your Own Style’ by interchanging Velcro N patches between the sneakers and the hat, plus a number of matching coloured laces.

So far, only a Japanese release is confirmed for July 26. Stay tuned for details of any wider availability!

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