New Era New Balance 997H Custom Pack Group Shot
New Era New Balance 997H Custom Pack Lateral
New Era New Balance 997H Custom Pack Medial

New Era x New Balance is the Ultimate 997 Pairing

Date: July 26 2019

By: Minh Vuong


It wasn’t too long ago, in the early 2000s, that the peak of 'sneakerhead' culture involved matching your hat to your sneakers. Now, two brands that enjoyed a particular height in popularity during that period, New Era and New Balance, have united once again to reference that time with a collaborative 997H.

The collaboration comes as a package with a matching 59FIFTY hat and sneakers. Both utilise a greyed-out twill upper accented by reflective panelling. As per the special double-decker co-branded box calls out, wearers can ‘Choose Your Own Style’ by interchanging Velcro N patches between the sneakers and the hat, plus a number of matching coloured laces.

So far, only a Japanese release is confirmed for July 26. Stay tuned for details of any wider availability!

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.