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New Balance's <TEST_RUN> PRJ 1.0 is a Runner's Runner

Date: August 07 2018

By: Boon Mark Souphanh

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New Balance are looking to level-up their performance running offering by handing the R&D reins to the pavement pounders themselves. The <TEST_RUN> program disrupts the creative process, using consumer feedback to shape the performance and design aesthetic of their latest releases. Taken from concept to production in eight months, the PRJ 1.0 is the project’s first creation.

Combining an undeniable 90s aesthetic with the proven support of big cushioning, the PRJ 1.0 uses a full-length ABZORB midsole cradled by an Acteva support rim for all-day cushiness. Perfect for navigating the urban jungle, the PRJ 1.0 keeps you steezy and breezy thanks to the knitted snow camo upper, while a vivid blue and lime chunked-out sole unit ensures you’ll stay lifted. 

Available in limited quantities, the PRJ 1.0 is ready to be put to test. Head to New Balance’s web store now to cop! 

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