New Balance's Latest 990v4 is One of the Best

In 1982, took one of the boldest gambles in sneaker history, venturing into uncharted territory to release the into the world. The souped-up runner was like nothing else on shelves, and its $100 price tag was new to the scene too. The lofty asking price put the 990 out of reach for many, but it wasn't a shoe ever intended for every every man, woman and child; rather, the 990 was crafted for the discerning consumer, one unwilling to compromise on quality. The 990 represented the Rolls Royce of the sneaker world. It raised the bar and represented a flagship for the industry as a whole.