July 10, 2017
New Balance’s Latest 574S Collection is Inspired by Their Classic Shoebox Design
The 574 has been the linchpin of New Balance’s heritage lifestyle category for decades, a fan-favourite that continues to represent the brand’s universal appeal across generations of sneakerheads. As the company moves in step with the industry’s ever-changing landscape, the 574 continues to evolve. This time around, New Balance has reimagined the 80s trail runner with updated tooling and a modern design, elevating the 1988 design to meet the needs of today’s comfort-demanding NB fans. First introduced in June as a ‘friends and family’ release, the ‘574 Sport’ – better known as the 574S – is a brand new lifestyle silhouette that celebrates the model’s performance roots.
Equal parts retro and modern, the 574S blurs the line between New Balance’s past and present for an entirely fresh take on the icon. The updated silhouette’s new collar takes it to new heights, and the upper has been refined for an overall cleaner take on the 80s design. Engineered for maximum comfort, the centrepiece of the 574S is its Fresh Foam sole unit that incorporates NB’s performance category innovations .
Based on the famous SL-1 last that has been at the core of the brand’s most successful shoes, the design utilises striking convex Fresh Foam tooling across the midsole and pairs it with an ABZORB crush pad under the heel for the best stability and comfort we’ve ever felt on a 574. The outsole is an updated version of the original, cored out for a lighter design while still echoing the shoe’s trail-running heritage with its rugged outsole pattern.
Rugged outsole echoes the 574's off-road heritage
To further connect the new model with its roots, the first 574S collection made available to the public will comprise two colourways inspired by NB’s 90s shoebox design. Featuring technical blueprints of runners and the ‘more intelligent approach to building shoes‘ tagline that became synonymous with New Balance over the period, the box design evokes that comforting sense of sneaker nostalgia, especially for runners who embraced NB’s design ethos back in athletic footwear design’s nascent stages.
The shoe will debut in two colourways inspired by the original shoebox’s palette. Suede bases on each are a nod to the shoe’s heritage, while perforated mesh and breathable fabrics bridge the gap to 2017. The result is a strong collection that appeals to new and old NB fans, a promising debut that affirms the model’s ability to carry the 574 torch as the company charges forward.
The New Balance 574S ’90s Box’ pack will be available from select New Balance stockists and online from July 15.