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New Balance 'Return to Future' with Minimal X-90s

Date: August 06 2018

By: Rob Marfell

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What do you do when the entire footwear sphere is copying a look you birthed decades ago? If you’re New Balance, you take the design and flip the script. Their new X-90 series does just that by updating the influential 99x line, which many regard as the grandfather of ‘dad shoes’, and brings it into the future with new styling.

The result is a model that embraces maximalist heft while somehow keeping minimalist styling. A bulky rear-end nods to the 90s but the streamlined nose does away with excess. Cream and beige colourways in this new pack cater to those who like things clean and crisp, while the third comes a little louder with bold emerald green.

Regardless of which X-90 floats your boat, you can grab it from New Balance now. 

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