New Balance’s latest collaboration will make some anime fans very happy. Linking up with the creators of Neon Genesis Evangelion – an immensely popular anime – they’ve made four new colourways for the Fresh Foam Cruz. The sneakersock builds wear flecked knits and a chunky ‘Evangelion’ lace jewel up top, while New Balance’s boundary-pushing Fresh Foam tech sits underfoot to keep the ride smooth.
Each colourway comes in special packaging: a zipped bag with a vibrant interior houses the shoes (likely representing the cockpits the characters occupy when controlling their giant cyborgs), and branding from both collaborators can be found on the outside.
The Evangelion x New Balance Fresh Foam Cruz colab is limited to China and Japan, where punters will be able to buy the sneakers from select New Balance accounts.