New Balance have just announced a true treat for all the 990 fiends out there: a $100 USD Made in USA grey 990v4. What the hey!? There has to be a catch. And indeed, there is. They’re only releasing 1500 pairs.
The ‘Est. 1982’ edition has been designed as a tribute to the shoe that kick-started the grey New Balance phenomenon. When it first released, the original 990 was at the front of the pack as far as running shoes were concerned, and today the 990v4 plays the same role with premium materials and advanced sole tech. They’re a bargain and a piece of sneaker history – what’s not to love?
The New Balance 990v4 ‘Est. 1982’ will be available from April 14 from select New Balance retailers.