Cart is empty

Go to SF Shop

13 May 2019

Releases NB990v5 New Balance

Biancissimo and Afew Highlight the New Balance 990v5 in Tokyo

ARTICLE BY

T.S. FOX
New Balance 990V5 Biancissimo Afew Japan Editorial 2 Wide Leg JeansNew Balance 990V5 Biancissimo Afew Japan Editorial 2 Wide Leg Jeans
New Balance 990V5 Biancissimo Afew Japan Editorial 3 Peace
New Balance 990V5 Biancissimo Afew Japan Editorial 4 Wide Leg Jeans
New Balance 990V5 Biancissimo Afew Japan Editorial 5 Sitting
New Balance 990V5 Biancissimo Afew Japan Editorial 6 Walk
New Balance 990V5 Biancissimo Afew Japan Editorial 7 Tree
New Balance 990V5 Biancissimo Afew Japan Editorial 8 Cropped Jacket
New Balance 990V5 Biancissimo Afew Japan Editorial 9 North Face Bucket
New Balance 990V5 Biancissimo Afew Japan Editorial 10 Town
New Balance 990V5 Biancissimo Afew Japan Editorial 11 Diamond Plate
New Balance 990V5 Biancissimo Afew Japan Editorial 12 Blue Van
New Balance 990V5 Biancissimo Afew Japan Editorial 13 Blue Van Rear
New Balance 990V5 Biancissimo Afew Japan Editorial 14 Slide
New Balance 990V5 Biancissimo Afew Japan Editorial 15 Sitting Street
New Balance 990V5 Biancissimo Afew Japan Editorial 16 Sign
New Balance 990V5 Biancissimo Afew Japan Editorial 17 Hero
New Balance 990V5 Biancissimo Afew Japan Editorial 18 Portrait Duo
New Balance 990V5 Biancissimo Afew Japan Editorial 19 Stairs
New Balance 990V5 Biancissimo Afew Japan Editorial 20 Layers
New Balance 990V5 Biancissimo Afew Japan Editorial 21 Laughing

As Biancissimo explains, have a long and storied history in Tokyo as Japanese 'heads in the know have 'always loved to keep things low-key, sophisticated, and well-sourced'. So, when it came time to link up with for an editorial highlighting the brand new American-made , Japan's bustling metropolis made for a natural setting to showcase the kicks.

Shot by Yuthanan and Adrian Bianco, the resulting editorial is the perfect nod to the 'non-obvious cool' that dominates the best of Japanese streetwear and flawlessly pairs the modern day 990 with layered ensembles made up of The North Face Purple Label, nanamica, Junya Watanabe, and more.

'No matter where you look, from those 'who know' to those who do not need a loud collaboration, they all adore adding New Balance to their uniform.'

Peep the editorial in its entirety above, and look for the timeless grey NB 990v5 now via Afew.

13 May 2019

Releases NB990v5 New Balance Afew Biancissimo

Subscribe to our Newsletter