As Biancissimo explains, New Balance have a long and storied history in Tokyo as Japanese 'heads in the know have 'always loved to keep things low-key, sophisticated, and well-sourced'. So, when it came time to link up with Afew for an editorial highlighting the brand new American-made 990v5, Japan's bustling metropolis made for a natural setting to showcase the kicks.
Shot by Yuthanan and Adrian Bianco, the resulting editorial is the perfect nod to the 'non-obvious cool' that dominates the best of Japanese streetwear and flawlessly pairs the modern day 990 with layered ensembles made up of The North Face Purple Label, nanamica, Junya Watanabe, and more.
'No matter where you look, from those 'who know' to those who do not need a loud collaboration, they all adore adding New Balance to their uniform.'
Peep the editorial in its entirety above, and look for the timeless grey NB 990v5 now via Afew.