Stop what you’re doing, this is not a drill: Mr Zone 6, Brick Squad’s general Gucci Mane La Flare himself, has his own sneaker. Mr Davis has joined fellow ATL trapper Future by whipping up his own Reebok sneaker. Avoiding the Pump action, Mane has opted for the rugged splendour of the DMX Run 10 and bedecked it with jewellery as icy as 1017 to keep your toes on brrr. It’s truly a sight to behold – a work of perfection that only Mr Perfect could create – and surely signals a shift in sneaker culture towards majestic jewels that will make all previous lace deubrés look like dole-boy diamantés.
The Gucci Mane x Reebok DMX Run 10 will be available on Woptober 17 from select ‘Bok stockists.