LA locals encountered a cryptic billboard today on their morning drive, hinting at the 'biggest reveal in AJ1 history.'
The mysterious advertisement, located near the intersection of Melrose and North La Brea, features the word 'UNBANNED' with the latter part of the word obscured by an Air Jordan 1 ankle strap touting 'The Legend of the AJ1.'
The style code 850911BY – the same as the original 1985 Air Jordan 1 'Bred' – and a metallic Jumpman hangtag – as seen on AJ1 retros from the mid-2000s – also feature.
The billboard directs curious commuters to the website unbanthelegend.com, which is equally enigmatic – and links to social media pages that are just as oblique! An 'unbox' timer on the page is counting down to June 2.
So, what is it? Clicking 'Sign Up' gives a few more clues…
Whatever this is cryptic campaign is leading to, it's going to be big – a billboard at one of Los Angeles' busiest intersections doesn't come cheap!