Lonzo Ball stunned the sneaker world in 2017 when he announced he was independently launching his own signature shoe, the ZO2, with a $495 price tag. Oh and a jaw-dropping $995 if you wanted to splash out on the autographed 'Wet' version! It was a controversial decision that ultimately paid off for the young Laker, establishing the Big Baller Brand name and stoking commentary from the likes of Shaq, Stephen Marbury and JAY-Z.
The ZO2 was met with a mixed response once it finally reached consumers, but Big Baller Brand are eager to step up their game. In an interview with ESPN, Lonzo revealed that he is already hard at work on his next sneaker and 'it should be ready to go by next year.' Check out the full interview below.
Will Lonzo's next sneaker better the ZO2? Will it carry a $495 price tag? Not sure, and probably.
In the meantime, Lonzo's younger brother LiAngelo has just debuted his very own signature shoe. Stay tuned for release details!