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LeBron's Air Zoom Generation Returns in 'Wheat'

Date: February 09 2018

By: Matt Williams

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In 2003, at just 18 years old, LeBron James inked a jaw-dropping $90 million dollar endorsement deal with Nike. Cocky – and rightfully so – the young LeBron told the Swoosh that he could ball in absolutely anything, 'even work boots.' Nike responded tongue in cheek with a 'Wheat' Air Zoom Generation, which King James wore for the Rookie Challenge Game at the Staples Center during 2004's All-Star Weekend.

Nike commemorate All-Star Weekend's return to LA with a long-awaited retro of the Timbs-inspired sneaker. Like the original, the sneakers feature an all-caramel nubuck and suede upper, gum sole unit and metallic gold accents.

Appropriately, the Nike Air Zoom Generation 'Wheat' will release during All-Star Week on February 17. Cop your pair from Nike SNKRS and select stockists.

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