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Jordan Brand Joins the Big-Branding Bandwagon

Date: May 23 2018

By: Boon Mark Souphanh

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Forget chunky sole units — chunky branding and logos are what’s hot right now. Riding the wave of Virgil Abloh’s ‘The Ten’, Nike have been the drivers of the big-branding game, and (of course) Jordan Brand have jumped aboard.

Courtesy of SneakerJamz and sneakerdonwop, we’ve got a look at a pair Jordan 1s with unmistakable bold Nike branding. The upper is dressed in bright red with white ‘Nike’ and ‘Air’, script branding on the side-panel Swooshes on both left and right sides. We’ve seen a similar aesthetic on the much-hyped Undefeated x NikeLab Dunk Hi, but it’s likely these will be an easier cop once they release.

We’ll be sure to update you once we have more pics and release info. Stay tuned!

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