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Jordan Brand Introduces The Formula 23

Date: January 31 2017

By: Matt Williams

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It has been 32 years since Michael Jordan's first signature sneaker, the Air Jordan 1, hit shelves. Since then, Jordan Brand has continued to evolve and innovate, introducing new models while also tweaking elements of the past. Taking style cues from the Air Jordan 10, Jordan Brand have reinterpreted the classic silhouette for the modern era with all the benefits of contemporary manufacturing techniques.

Dubbed the Formula 23, the new model is lightweight and street-ready, with an injected Phylon unit in the midsole and solid rubber outsole cage for enhanced traction and durability. A neoprene collar has been introduced for a snug and secure fit, while the AJ10's signature webbing, gore lace accents and mudguard have all been retained for a fresh, but familiar, sneaker.

The Jordan Formula 23 is available for purchase now through Nike.com and select Jordan Brand stockists globally.

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