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sneakers

Jerry Lorenzo Awakens the Nike Air Fear of God 1

Date: November 13 2018

By: Boon Mark Souphanh

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Nike have officially unveiled their first collaborative project with Fear of God founder and creative director Jerry Lorenzo — enter the Air Fear of God 1. Designed as an NBA-ready basketball shoe, the Air Fear of God 1 incorporates a double-height Zoom Air heel unit, which references the classic Air Max 180.

All part of Lorenzo’s desire to focus on the emotional element of sport, the collaboration’s tactical rollout over the past few weeks has culminated in an epic pictorial from Team Swoosh.

‘We live in a day and age when images are leaked left and right, and products are leaked without consideration and emotional attachments’, explains Lorenzo. ‘I’m aiming to give a visceral experience, whether the kid sees it first on Ben Simmons coming into the arena, or worn by his favourite athletes on court.’

The shots show off the shoe’s two colourways — ‘Black’ and ‘Bone’ — with the aforementioned double-stack Zoom heel augmented by internal full-length Zoom coming to the fore. Striking the right balance of performance and style, the shoe’s eye-catching Huarache Light—inspired TPU cage keeps you locked in at the heel and midfoot, creating a seamless integration into the rubber cup sole.

Dropping alongside a co-branded apparel collection, the Nike Air Fear of God 1 releases globally on December 15 at select retailers like Supply Store.

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