Introducing The PUMA Tsugi Shinsei

Date: April 20 2017

By: Rob Marfell


UPDATE: The PUMA Tsugi Shinsei launched to fanfare at Kith on April 14, and while the 'Militia' version is long gone, squirrelled away by collectors or currently strolling the streets of New York, the other two are seeing a wider release this weekend. If you want in on the Japanese stylings of the new silhouette, both the 'Triple White' and 'Black/White' options will be available from select PUMA retailers like Coutie on April 21.

A new PUMA has been welcomed into the fold in the form of this dramatic Tsugi Shinsei. The model is packed with enough Japanese streetwear nous to make you look like a Harajuku local – thanks to the quirky lacing system that weaves through the side panels, and a rear-end that's slimmed down via a form-fitting sock. The look will be pioneered in three colourways – namely 'Triple White', 'Triple Black' and 'Militia' builds. The latter style will be limited to just 150 pairs and is exclusive to Kith, where the sneakers will be launched. The day before the drop the boutique are also releasing a run of 50 Japanese-inspired cereal boxes – each of which contains a ticket that guarantees purchase of the Militia edition.

The PUMA Tsugi Shinsei will be available on April 13 from Kith.

– Originally published on April 12, 2017

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