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Introducing The New Balance 574S (Friends And Family)

Date: June 24 2017

By: Vinny Tang

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The latest revelation from New Balance HQ is a revised vision of the inimitable 574. Moving effortlessly onward in the wake of the recent 247 takeover, the bold 574S is a sport-style sneaker informed by contemporary design sensibilities.

A slimmed-down iteration of a classic silhouette, the new edition utilises modern production technology to translate heritage DNA into a fashion-forward aesthetic. A Fresh Foam sole unit elevates the sneaker to new heights of comfort and support unlike anything the original design team could have imagined.

Our first good look at the next-gen NB comes in the form of a ‘Friends and Family’ tri-colour version. A premium white leather upper lets the new shape take centre stage while pops of grey, burgundy and navy mark out technical features as stylistic elements. A geometric pattern on the midsole creates varied compression zones for maximum stability, so no matter how tough the going gets, the 574S is tough enough to keep you going.

The New Balance 574S ‘Friends and Family’ won’t be available to the public, but stay tuned for more of the superlative new sneaker.

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