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Incoming: MEDICOM TOY x Nike SB Celebrate 15 Years of Play

Date: November 22 2017

By: Anna Crews

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Nike and Harajuku collectables maker MEDICOM TOY have a long and storied history. It's been 15 years since the brands first collaborated on the 2002 release of some Swoosh-styled [email protected] However, despite MEDICOM working their magic on a number of Nike models, the SB Dunk holds a special place in the hearts of these collaborators. 

To commemorate their anniversary, the brands will release the Nike SB Dunk Low Elite ‘[email protected]’. We've been waiting on the drop details of this colab for a while now, but the Swoosh has just given us our best look yet at the upcoming pack. 

The SB Dunk Low Elite has been modelled off the second ever Nike x MEDICOM TOY SB Dunk: 2005's 'Black Denim' colourway. 

Nike Sb Dunk Medicom Release 2017 Sneaker Freaker

Nike SB Dunk MEDICOM TOY 2 'Black Denim' (2005)

A look at the above OG model makes it pretty obvious where this colab's roots lie. This year's release sees the black Japanese denim upper carried over onto the slimmed-down SB Dunk Low Elite. Aside from an upgraded ZOOM sole and the addition of [email protected]'s '@' on the tongue, the new drop looks nearly identical to the '05 grail. The Japanese toymaker has also whipped up an exclusive [email protected] to coincide with the release. 

Read more about the history of MEDICOM TOYS and Nike's relationship here, and be sure to incorporate some black denim into your Black Friday cops. 

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