Danish sportswear brand Hummel have teamed up with Parisian creatives Blackrainbow Agency to celebrate sportswear’s golden era.
First released in the 80s, the Marathona was designed for long distance running. 30 years later, it looks as good as it did when it first hit the track. The upper sports black and grey panels, with subtle patterns on the mudguards, while fluoro pink accents on the laces, lining and sole add 80s flair. If that's still too toned down for you, rest assured, because hits of 3M up the flash factor and take us back to the decade of excess.
These are available now, but they're limited to 300 pairs worldwide, so you'd better be quick if you want to pick up a pair.