ASICS are definitely having a moment with colabs. Their Kiko Kostadinov GEL-Burg is throttling resale markets, the ‘Sold Out’ La MJC retro stole last weekend’s releases, and their Casestudy GEL-Kayano 25 just stomped on Seoul Fashion Week.
Fuelling the fire is a new drop from Naked. The Copenhagen retailer has laid hands on the GEL-Kayano 25 and GEL-Kayano Trainer, dressing them both to flaunt their performance history. Each comes coloured like a track classic, with clean white backdropping pops of ‘Peacoat’ and ‘Sandstorm’, plus liberal use of reflective material.
Naked are holding an all-female running event on September 19 to celebrate the colab, and pairs will drop at Naked on September 21.