British retailer JD Sports has teamed up with adidas for the release of the EQT Fall/Winter 2017 collection. The collection's accompanying campaign sees rising stars from both sides of the Atlantic fuse their unique personal styles with the iconic EQT silhouette.
Representing South London, Grime MC Stormzy has been selected as the male face of the campaign. Stormzy's affinity for adidas goes way back; he grew up wearing the brand and recalls 'copping clothes from JD Sports' in his youth. The campaign also features American model Hailey Baldwin, who pairs her EQTs with casual offerings from the Three Stripes' women's line. Hailey's appearance in the campaign comes days after her friend Kendall Jenner was roasted online for her adidas Originals ad. There's been no such controversy over this campaign, and with both Hailey and Stormzy seamlessly embodying the EQT spirit, we're left wondering if either of the celebrities could have their own signature sneaker in the works.
The adidas EQT Fall/Winter collection is available now at JD Sports, with additional styles launching throughout September.
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