Eqt Campaign Baldwin Stormzy
Eqt Stormzy 2
Eqt Campaign Stormzy
Eqt Campaign Stormzy 3
Eqt Campaign Baldwin Stormzy 2

Hailey Baldwin And Stormzy Front New EQT Campaign

Date: August 21 2017

By: Anna Crews


British retailer JD Sports has teamed up with adidas for the release of the EQT Fall/Winter 2017 collection. The collection's accompanying campaign sees rising stars from both sides of the Atlantic fuse their unique personal styles with the iconic EQT silhouette.

Representing South London, Grime MC Stormzy has been selected as the male face of the campaign. Stormzy's affinity for adidas goes way back; he grew up wearing the brand and recalls 'copping clothes from JD Sports' in his youth. The campaign also features American model Hailey Baldwin, who pairs her EQTs with casual offerings from the Three Stripes' women's line. Hailey's appearance in the campaign comes days after her friend Kendall Jenner was roasted online for her adidas Originals ad. There's been no such controversy over this campaign, and with both Hailey and Stormzy seamlessly embodying the EQT spirit, we're left wondering if either of the celebrities could have their own signature sneaker in the works.

The adidas EQT Fall/Winter collection is available now at JD Sports, with additional styles launching throughout September.

More adidas EQT

Highs and Lows Give adidas’ EQT Support ADV a Premium Makeover
Champs Sports Score Exclusive Adidas Release
adidas Are Facing a Lawsuit over Art Basel EQT

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.