As if it wasn’t already hard enough to buy shoes these days, to get you hands on Nike’s Ali Cha’aban-designed Epic React ‘Dusk to Dawn’ you’re actually going to have to run! It’s crazy, right? Nike are only going to let runners own this running shoe – what’s the world coming to?
All jokes aside, it’s well worth the effort. Prospective owners living in the UAE and Saudi Arabia need only complete two nighttime runs (between 6pm and 6am) in excess of 2km and log them in the NRC app. That’s it. No sleeping on sidewalks for days, just a bit of sweating and mouth breathing, two things that sneakerheads already excel at. And if you need a little extra motivation, there are only 30 pairs in the world.