To celebrate the launch of the all-new Air Max 720, the beloved Gift City souvenir store in Melbourne’s iconic Chinatown is set to be converted into a striking Nike pop-up store. Attendees can expect a big-bubble refit for the ages, decked out with a special product showcase and two wild colourways available exclusively to Nike+ members.
A new-age hybrid lifestyle-performance design inspired by city living, the Nike Air Max 720 has been developed with DNA from Nike’s extensive Air Max catalogue. That said, it is unlike anything the sneakersphere has seen before — packed with extra lift, a futuristic upper construction, and the biggest Air unit ever made, it epitomises the creative curiosity of Beaverton's Air Manufacturing Innovation team.
The classic Air Max 97 may have redefined the potential of Air by introducing a full-length Air to the market, but the Air Max 720 ushers in a new standard of cushiness with the largest displacement of volume at the heel to date. A sight to behold, the ground-breaking bubble is visible from 360 degrees — both horizontally and vertically — giving birth to the 720 moniker.
‘The Air Max 720 is Nike’s tallest Air unit, coming in at 38mm, which helps to provide the ultimate cushioning and impact protection,’ explains Nike’s senior creative director Dylan Raasch. ‘The full-length Airbag “ring” then provides a wide base of support that extends into the forefoot to help with transition and stability.’
Inspired by nature, the exclusive colourways make use of a single-piece textile upper construction, with eye-catching tonal fades and curvaceous contours coming through strong. A fiery orange ‘Sunset’ rendition sports a bright base and bold black detailing, with the bulbous Air bubble wearing a sublime green. Meanwhile, the other opts for a spacey pink/purple gradient, with black hits allowing the psychedelic fade to take centre stage.
Nike’s Air Max 720 event in Melbourne’s Chinatown will be a dream event for any Air Max aficionado — don’t sleep, register now! The Air Max 720 ‘Gift City’ pop-up will open February 21 at 198 Little Bourke Street, Melbourne.