In 1991, adidas established EQT under one simple philosophy: 'Everything that is essential, nothing that is not'. Stripping away superfluous design elements, adidas instead directed their focus solely at the core needs of the athlete – performance, protection and comfort. As a result, the line quickly earned a strong following with the pigment 'Sub Green' a signature for this new breed of Three Stripes. For 2017, adidas are once again shifting their focus to that original uncluttered mantra, rejuvenating EQT with all new models, upgraded classics and OG throwbacks. However, this time around, adidas have spun the colour wheel 180 degrees, selecting the eye-catching 'Turbo Red' to lead the charge. With the 'Turbo Red' Collection now officially released, we take a closer look at this new breed of EQT out on the streets.
The adidas EQT 'Turbo Red' Collection is available now through adidas online and select adidas Originals stockists globally.