The ‘Just Do It’ Air Max 1 has been kicking around for a while now without release info attached. But hold onto your hats – an update has rolled in and named June 28 as drop day.
The white-uppered runner celebrates 30 years of Nike imploring people to just do it – three words as intrinsic to the brand's identity as the Swoosh. ‘Just Do It’ replaced ‘There Is No Finish Line’, and while the latter was a successful slogan, the ‘Just Do It’ campaign catapulted Nike to wildest-imagination realms of success, despite Phil Knight's misgivings about 'advertising.' Lol.
Credited as the best tagline of the 20th century by Campaign magazine, ‘Just Do It’ probably deserved its own shoe a while back. Keep your eye on the calendar below – just don’t sleep.