If Action Bronson’s Instagram is anything to go by, he’s either extremely excited about receiving UltraBOOST samples or he’s scored himself an adidas colab. His IG story has since timed out, but astute sneakerheads were quick to take screenshots of the two new UltraBOOST colourways. One comes in a mustard yellow with bright orange laces, while the other has camouflage uppers that look to have waterproof tooling.
If indeed it is a Bam Bam colab, we’d expect to see flagrant epicurean references — which, apart from the colouration, seem non-existent. But, given how much Bronson loves the UltraBOOST, the union could make sense. Way back in 2016, the noted New Balance lover appeared on Sneaker Shopping and told Joe La Puma that the UltraBOOST was the ‘best shoe to come out in a long time.’ He bought a couple that day, but he seems infinitely more impressed with these.
Stay tuned for more developments, and see Action Bronson waxing poetic about his New Balance affliction at Sneaker Freaker below.