Derek Jeter's 2014 'RE2PECT' ad campaign with Jordan Brand has crawled out of the YouTube archives and made its way onto the Air Jordan 1. The commercial celebrated Jeter's final career season with the Yankees, and featured everyone from Jay-Z to Michael Jordan tipping their NY caps to salute the baseball pro.
Now the iconography of the 'RE2PECT' ad has inspired Jeter's new AJ1. It's interesting that #2 didn't take on the Jordan 2 but, then again, this classic silhouette looks pretty smooth thanks to Derek's design direction.
Early release images provided by Juan Esteban Carrillo offer a closeup inspection. Perhaps paying tribute to the #2 legend, the shoe sports two distinctive looks. Under certain lighting, you'd be fooled into thinking this was a simple black and white take on the trusty b-ball model. But, as bright light shines onto Jeter's Jays, they read like a motivational poster. Words like 'discipline', 'fearlessness' and 'focus' are hiding in the nubuck upper.
3M reflective detailing and a collection of inspirational words will surely help you survive and thrive in the city that never sleeps. Yankees fans get in line; Captain Clutch is continuing to deliver even in his retirement. The shoe is available now for purchase through select Jordan stockists.