DC x LEMAR & DAULEY
May 22, 2013
A men’s apparel line operating in the street-wear sector, Lemar & Dauley recently joined DC to extend its line and develop new and exciting brand concepts. Lemar and Dauley strives to create and collaborate through different design mediums to place design, not fashion on display.
In their partnership with DC, Lemar and Dauley founders worked closely with the DC design team to create colorful suede and houndstooth midtop shoes. The pop colors, exaggerated perforations and embroidered patterns developed by Lemar and Dauley showcase their efforts to produce design within footwear.
Established late 2003, founding members Kareem Blair, Brian Bachelor, and Daniel Pierre have directed Lemar & Dauley to visually push the envelope of graphic design and brand extension into various outlets through marketing and strategic advances. Their unique mentality of design and desire to push the limits of their product made the brand a standout for DC’s LIFE Collection. The new Lemar and Dauley/DC collaboration showcases the similar energy and direction for innovation in design that these brands share.