UPDATE: Here you go, fam. We can't hide these minty fresh 997s from you any longer. NYC's contender in this rivalry tantalises in teal with a contrasting silver colourblocking reminiscent of Concepts' 'Rosé' 997 from 2014.
Along with the release event being held at W Boston, a release party is also for schedule for the hotel's sister location in Times Square. Hit up W NYC for more details. For those of you that prefer to get your kicks the old-fashioned way, Concepts will release the 997s in their NYC store at 10am on April 9 followed by the 998s at their Boston location on April 11 at 10am. Online releases over at Concepts' webstore are scheduled for 12pm EST on April 11 for the NYC 997s and 12pm EST on April 16 for the Boston 998s.
Beantown bandits born and bred, Concepts knew they were treading in contentious territory when they expanded their tight-knit retail operation into New York City. Rather than hide their heresy, Deon and the crew threw this friction into the spotlight with the creation of their latest New Balance 'City Rivalry' collaboration. Capitalising on colours core to the conception of the conflict, a divergent duo of NBs has been created, representing both sides in this battle of city pride. First to step up to the plate is this home-run burgundy 998. The other half of this package is yet to be revealed online, but if you hit up your local for a copy of Sneaker Freaker issue 35, you might just get yourself a sneak peek.
The official release is scheduled for the second weekend of April, with a special invite-only release party to be held at W Boston on April 9. Head on over to www.wboston.com/concepts to book yourself the 'BOS Rivarly Package', including invites to the event and your own personal pairs ready on your arrival.