Forget Harvard, the real epicenter of intelligence in Cambridge is a football throw away down the street at Concepts. These dudes have got the colab game on lock down, and their latest is a New Balance triple treat. The always deep-rollin' 574 runner gets another mob release in this 'Northern Lights Pack' to celebrate the upcoming Boston Marathon. Any slow coaches will appreciate the glow in the dark laces, soles and panelling on these puppies if their race time starts to enter Iron Man territory. This also marks the first time this technology has been applied to Made In USA New Balance sneakers! On your marks, get set, and cop from Concepts on April 13.