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Concepts X Brooks Beast

Date: October 10 2015

By: Sneaker Freaker

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UPDATE: We're ready to welcome the best back to the world, but are you? Head to Concepts now to make yourself familiar, as these will be releasing later today.


The Brooks renaissance continues! With the resurrected Chariot model hitting the street in 2014, Brooks has doubled down, reaching back into their vintage vault to dust off this chunky punker known as the Beast, the first installment in a franchise that Brooks still regularly update to this day. To get this party started right, they’ve tapped Concepts, Boston’s sneaker retail virtuosos, to pay tribute in the best way they know how. Their ‘Voodoo’ version of the Beast acknowledges Brooks’ proud Seattle roots, utilising a kooky tri-colour creation that channels the fuzzy, scuzzy vibes of the 1960s Seattle music scene. Purple haze clouds the toebox and puffy tongue, while orange crush lurks up the backend. The 3M reflective detailing, nylon, mesh and compression-moulded EVA midsole reminds us that we’re dealing with a legit running champ from the 90s. Stomping on the Big Muff one last time, Concepts kick out the jams on the sockliner with a free-lovin’ tie-dye splash. Dropping at Concepts on the 10th of October, stay tuned for additional stockist details.

- Originally published on October 6, 2015.

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